Social media allows us to behave in ways that we are hardwired for in the first place – as humans. We can get frank recommendations from other humans instead of from faceless companies. ― Francois Gossieaux
Every business has a niche. At SolveIT Bahamas, we focus on identifying what that niche is and capturing those audiences via Social Media Marketing. Social Media Managers and Internet Marketing experts focus heavily on Social Media Optimization to connect their corporate branding to social channels.
Creating a niche and marketing it to both your general and targeted markets is a smart business strategy. Identifying or creating a niche means digging deeper into what sets your business, products or services apart from the competition.
Our digital marketing and advertising strategy utilizes Social Media networking because of the huge success and popularity of social networks such as Twitter, Instagram, LinkedIn, Facebook and Youtube.
These social channels have become such a vital part of modern business that businesses who succeed in developing an effective Social Media Strategy are twice as likely to experience a boost in sales from digital marketing.
The architecture of these social networks utilize the Friend-Of-A-Friend (FOAF) trust model similar to word of mouth (WOM). Studies reveal that, while 14% People trust ads, 76% of people trust consumer recommendations for purchase decisions.
Did you know that 66% Of The Global Internet Population Visit Social Networks or Visiting Social Sites Is Now The 4th Most Popular Online Activity ? Facebook, the leading social media platform in the world, recently surpassed 2 Billion Users.
The FOAF model enables users to interact with network users to whom they are not otherwise directly connected. Consider many years ago, how people used Rolodexes essentially as the first true Social Network. Modern social networks are comparable where the network is comprised of different types of connections; the closer the connection is the more trusted that user is. This is the key difference between Social Media Marketing and traditional Website Optimization (SEO) or Pay Per Click (PPC) campaigns where businesses have to pay a premium to get noticed.
Users maintain direct connections to their friends, but they also have some level of access to the direct connections their friends maintain to other people. As a result, you are essentially exposed to very large consumer networks. Some of the benefits include greater business and website exposure, viral buzz, increased customers and sales channels.
Since 2008, we’ve helped a lot of clients improve the way they do business. Every client is different and every solution is even more interesting. In the end, we provide unique expertise to boost productivity, improve brand positioning and grow business. Browse some of our previous design projects or view our entire Portfolio.