The Importance Of Business Logo Design

March 5, 2017 Posted by SolveIT Media

A logo is often the first interaction your business or brand has with potential customers.  The importance of effective Business Logo Design is often ignored for it’s overall value in establishing strong relationships.  Whether your logo design utilizes typography or a Vector Graphic symbol.  Or a combination of the two.  Building a successful brand requires the creation of a strong visual identity.

The use of Logos date back as far as Ancient Times.  Handmade products featured a symbol to distinguish dynasties through the Middle Ages.  This depicted originality and reliability.

Your logo is how people recognize you, and it helps express how you’re different from your rivals – warmer, greener, stronger, and so on. ― Robert Jones

The psychological implications have not changed much with the use of business logo design being increasingly relevant with established businesses.  Take a look around you and recognize how indispensable Logos have become in business.  From the Golden Arches of McDonald’s to the ‘Swoosh’ symbol of Nike and last but not least Apple.

Logo Basics 

Business Logos are the official visual representation of a company’s identity.  Through a combination of colors, shapes, fonts and images they provide essential information about a company.  This process is an important phase in brand marketing.  It allows customers the opportunity to identify with a company’s core brand.  The completed business logo design establishes a guide to the company for the future.  This includes advertising and marketing materials including color palette, fonts and styling for all other business marketing materials.

Key Factors in Business Logo Design

A logo should be unique and help to differentiate your business from the competition.  An effective logo design should follow strong Graphic Design principles and be effective at any size and across various mediums.

Designing a logo isn’t an opportunity for you to utilize every color in a palette, the Graphic Designer must pay particular attention to how the visuals appear in both color and black & white.  Whether it is a logo or Vector Graphics with a hand drawn illustration or caricature, these elements help to convey a message about your brand.  When business owners approach Logo Design, it is extremely important to consider how their logos will communicate.  In other words, an image that will attract their target audience while standing out from the competition.

Under spending Where It Matters

A professional logo implies a degree of reliability which draws potential new clients toward selecting the business versus competitors with substandard logos.  Many businesses fail to put the necessary attention in Logo & Brand Development and also fail to understand that consumers grow to know and associate a logo with a specific brand.  Additionally, they are more likely to interact positively in future encounters with a familiar logo.  This can easily lead to increased sales or expanded digital footprint as these consumers are more than likely to share your company’s message within their social network.  Individuals who fail to invest in quality Logo Design will subtly communicate a message of an inferior product or substandard quality to customers.

Common Mistakes

Many small business owners approach business without provisions for an effective Marketing strategy.  Key elements during the startup phase including Business Logo Design, Web Design, and Business Cards are neglected or poorly conceived because of low budget allocations.  These marketing elements are equally as important as a Business Plan in developing a business solution.


Whether your business has never had a logo before or the current one is not up to par, we can help to develop a strong brand for your existing business.  We sit with you and get a thorough understanding of what your vision is and what it should communicate.  We give the expert advice to help your business stand out from a crowded landscape.  In brand development, we remind our clients that Logo Design is ultimately for your customers, not for you.  We develop a brand solution which isn’t based on your personal style but ultimately what your professional message is saying to the intended target audience.  To find out more information, we invite you to Contact Us.  We look forward to creating a solution you would be proud of in your business.


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